Daniel Schaaff

Why we care more about one person's problems than a large group's.

This was an interesting article. Explains why it is always more compelling to put a face to a problem. Rather than generalize a situation, it may be more effective to focus on the story of one person involved to get people’s attention.

http://lifehacker.com/5831013/why-you-dont-care-about-the-deaths-of-millions-of-people

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